Sports Tech Sales & Onboarding Agency

We Build Your First Sales Department.

Helping seed-funded sports-tech startups (wearables, VR trainers, recovery tech) hire, train, and onboard their first 5-10 sales reps — with a Playbook built for selling into high-performance athletic departments and pro front offices.

Why This Works

Great products lose deals to unstructured sales management.

Most tech founders, engineers, and sports athletes have a lot on their plate. But sales is one of the most important departments of a company. We help, we design, we implement, we relieve the burden — so revenue stops depending on the founder's calendar.

Meanwhile the sports technology market is compounding at roughly 17.5% CAGR, and buyers are getting more sophisticated. Professionalized sales operations stop being a nice-to-have the moment competitors show up with a real team.

Who We Serve

Seed to Series A SportsTech founders.

  • Raised seed capital (pre–Series A) and have a product in the market.
  • Building in wearables, movement intelligence, or injury prevention.
  • Revenue still runs through the founder's calendar.
  • No sales playbook, no ramp plan, no formal sales infrastructure.

Services

Three ways we install revenue.

01

Fractional VP of Sales

Senior sales leadership without the senior salary. Pipeline discipline, forecasting, deal coaching, and quota design — installed inside your team, week by week.

02

Sales Enablement Architecture

The Playbook: ICP definition, discovery frameworks, objection handling for ADs and GMs, procurement navigation, demo scripts, and a ramp plan a new rep can actually follow.

03

Sports Tech Talent Headhunting

Sourcing, screening, and onboarding your first 5-10 reps — people who can hold a room with a head coach and still run a clean enterprise process.

The Unfair Advantage

Recruiter's eye. Coach's ear. Enterprise rigor.

Direct experience in recruiting and multi-sport NIL college advising means cultural fit isn't guesswork. We know which candidates hold credibility in a weight room and which ones only interview well.

And because we understand the coach's psyche — the risk aversion, the season calendar, the politics of an athletic department budget — the playbook we hand your reps actually matches how these buyers decide.

Engagement Model

Retainer

$3k–$5k/month

Per client. Ongoing sales leadership, playbook build, and rep coaching.

Placement Fee

20% first-year salary

Charged only on sales reps we recruit and place on your team.

17.5%

SportsTech CAGR

5-10

Reps hired & ramped

$3-5k

Monthly retainer

20%

Placement fee

Contact

Let's map your first sales hire.

Tell us where revenue currently lives in your org and we'll come back with a build plan for the next two quarters.