Experience & Results

Sales infrastructure built by someone who has operated it.

Marcus Crowell brings together sales leadership, full-cycle recruiting, hands-on training, SportsTech operations, and revenue automation. The result is not a report or a set of recommendations—it is a working sales model your team can run.

Discuss your growth stage See the proof

Proof of execution

From survival mode to a scalable sales operation.

In one transitional sales operation, Marcus helped build the recruiting, onboarding, training, and management model behind a rapid company expansion—all in less than 18 months.

Starting point

5

employees

$17K–$25K

gross monthly revenue

Not enough monthly revenue to cover salaries.

Under 18 months

50+

employees, including 38 sales reps

$1.4M–$1.7M

monthly revenue

A repeatable team and revenue engine in place.

The operating model

Growth is designed, staffed, taught, and managed.

Hiring alone does not create a sales department. Each stage must connect so new representatives know who to pursue, what to say, how to improve, and what winning looks like.

  1. 01

    Design the sales model

    Define the buyer, offer, compensation structure, pipeline stages, daily activity standards, and the operating rhythm required to grow.

  2. 02

    Recruit for the real environment

    Run full-cycle recruiting and assess whether candidates can earn trust, handle pressure, and execute inside a performance-driven sales culture.

  3. 03

    Onboard and train

    Turn the model into repeatable workshops, product positioning, objection handling, closing behaviors, and a practical ramp-up path.

  4. 04

    Operate and improve

    Lead pipeline reviews, coach performance, refine the playbook, and use CRM automation to keep follow-up and accountability consistent.

Relevant history

One partner across people, process, product, and performance.

Sales leadership

Built teams where performance is visible

Directed recruiting, onboarding, training, daily operations, pipeline reviews, team performance, and retention. Also led a national all-commission B2B field team of 15–20 representatives selling point-of-sale systems and merchant services.

Revenue architecture

Built the system behind the seller

Experience spans sales playbooks, commission structures, contract negotiation, rate quoting, equipment leasing, payroll administration, CRM architecture, lead generation, and automated follow-up workflows.

Sports-market fluency

Understands both product and buyer

More than a decade operating sports management, recruiting, performance, and analytics platforms—with direct experience in academy management, player development, recruiting seminars, and multi-sport NIL college advising.

Technical translation

Connects capability to commercial value

Built SportsTech applications and automated sales operations using modern CRM, workflow, data, and AI tools—making it easier to translate technical products into outcomes for coaches, athletic directors, and academy owners.

Partnership use case

The right fit when traction has outgrown improvisation.

  • Revenue still depends on the founder’s calendar and personal relationships.
  • There is demand, but no defined sales process, ramp plan, or management cadence.
  • The company needs its first sales hires without lowering the bar for cultural fit.
  • A strong technical product needs positioning that speaks to sports buyers’ priorities.
  • The team needs an experienced operator before a full-time VP of Sales makes sense.

An operator, partner, and connector.

Marcus works alongside founders to connect strategy with execution. That means bringing enterprise sales discipline without losing the speed and resourcefulness of an early-stage company—and using lived sports-market experience to build trust with the people the product is meant to serve.

The engagement is designed to leave more than short-term activity behind: a practical sales model, stronger hires, trained representatives, a visible pipeline, and an operating cadence the company can continue to scale.

Build the next stage